We love our horses. We love our sport. 

The spirit. The freedom. The challenge. 

How it spurs us to push our limits and grow as human beings. How it raises our pulse and brings it back down again. How the love of a 1 000 pound animal beats every 50 mg happy pill in the world. 

How it’s where we find our closest friends in life. How it’s where we find ourselves. And how it always feels like home. Every day of the week, every week of our lives. 

Yes, we love everything about this lifestyle. 

But it’s time for a change. At least in style. 

Because if you can’t be yourself in the stable, where can you?

And for a sport filled with strong, independent people, why are we still all expected to look the same? For a sport filled with so much joy and excitement, isn’t that a bit ... dull? 

Riders Denim is a new brand of rider apparel from the equestrian grounds of Onsala, Sweden, set out to liberate riders from the shackles of today’s boring equestrian fashion. 

A brand by riders, for riders. Who don’t want to hide who we are when we do what we love the most. 

So let’s stop dressing like we’re expected to, and start dressing like we want to. And be whoever we want to be. 

With courage, comfort and confidence. In style. 

Our own style. 

As the riders we are.